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Business: Fulfilling a Need or Creating a Want?

30 Jul

I think the hardest aspects of a business are deciding whether to answer a need, such as food, shelter and clothing, or creating a want for something people don’t necessarily need bottled water (if you already have clean, filtered tap water), gym membership, nail salons and the like. Now, people will say the gym and nail salon have some beneficial qualitites that could improve someone’s life, but they are not necessities.

Our needs are rather basic. Food, shelter, clothes, companionship (with or without sex) and mental / physical stimulation. We need friction to survive. Life without stress is worse than one with a wee bit too much stress. Extremes are not good for us.

Most of today’s businesses look to create a want to drive an increase in sales. We are bombarded with ads that will show us humor or humiliation for not selecting their product. A company has to look for enough resources to drive the demand for their product be it TV, radio, Internet social media, and print media.

I believe companies that make a dent into Internet social media, when they launch a successful campaign, have several things going for them: media connections (TV exposure), money, much much money, and reporters eager to pretend that their “news story” is not a PR campaign. For an individual to pierce this wall they have to be incredibly savvy in exposing their material, have lots of energy, patience, and an ability to follow through with their initial message or offering.

Follow-up is key.

I think the second most important aspect of a business in getting this message across to generate a want, which may fulfill a need, is to have the infrastructure in place to answer the demand. If people want your product or service, there better be the means to answer this demand.

 

Money: Extra Income

09 Jun

I like money. I am unabashed about my appreciation for it. However, I lack the stereotypical cutthroat ruthless drive for it. Some people feel it’s necessary to step on others and damage people to make a living. I don’t feel that’s required.

Business-like should mean honest, respectful, reliable, and professional, not a grudge match that belongs in kindergarten or grade school. I also don’t mean one should work for free (unless you are volunteering out of a spirit of giving), or be exploited, but people should be fairly compensated for their time and effort.

Money brings up the ugly, dangerous, and scary in people. I often wonder if they understand what it is and the actual purpose of it. It’s a tool. It’s legal tender. It’s the satisfaction for the cost of goods and services. Not the root of happiness or evil.

My motto is to work hard, be masterful about it, and be as highly compensated as possible.

Nothing is free. The moment anyone spends time doing something somewhere, energy is being consumed / expended, which is cost. Time is passing and someone is using their brains to make, create, or contemplate, which is also cost.

On occasion, even as I work full time, I have always sought out extra income: be it part-time, or something I’m selling on the web, or in classified ads. What I’m mystified by are the reactions of some people once they see or guess the nature of my background – be it employment or education.

Their reactions have the air of: Don’t you make enough? What are you doing here?

I wonder why they feel entitled to have that kind of arrogance towards anyone WILLING and able to WORK. Years ago, I had one chick tell me she hopes my social experiment was successful. I just smiled at her. Money is money. I didn’t consider the job beneath me. That strange disappointment was on her.

I’ve worked since I was 10 years old. Even while I was in college working part time, I earned extra money typing up documents for people. Whenever there was an opportunity to make more, I grabbed it.

What’s different today is the opportunity for residual income has increased exponentially. There are so many opportunities via the web that time is the only handicap. These opportunities must be researched, tried, and constantly tinkered with, but once one is successful or satisfied with the outcome, there are only more opportunities to try.

I’m slow about it, but I think I’m finally catching up with my expectations.

 

Self-Improvement: The Law of Attraction and P90X

03 Jun

This is the latest in self-improvement material, along with the latest exercise routine called XP90 or is it P90X? The naming convention makes me think of a video game, or the latest microprocessor chip.

Law of Attraction

I’ve watched a few clips on YouTube about this. From my understanding, this all started with a movie called The Secret and Oprah getting a hold of it. I always know when there’s a new craze going around (like the Acai berry), she might have had something to do with it. I’m sure it was a popular underground trend, but when she gets ahold of it – it joins the mainstream madness cycle.

I’m reading some of the books dealing with this phenomenon. Since I’ve gone through my share of “self-help” books, I’d say it is no different from the offerings by Dr. Wayne Dyer, Tony Robbins, Norman Vincent Peale or Horatio Alger. I’m sure books like this have existed since the Victorian Era, if not before.

Outside of thinking positively, which is a great idea, I don’t get the popularity of the books. I agree it’s best to ignore negativity, pessimism, and work on controlling your thoughts. I don’t read, listen, or follow the news anymore. My Dad asked me how that was possible. It’s quite easy: I don’t have a TV. I don’t surf the Internet for news: I don’t even read the one line news blurbs. I don’t read newspapers. The radio station I listen to doesn’t talk, they only play music. Bless them.

Outside of the weather, I don’t care about what’s going on.

P90X

Not a video game, although it’d make an interesting one for the Nintendo wii. It’s an exercise routine. Looking at this the first thing I thought of was the routine for the (hot!) cast of the movie 300. They did these extreme workouts to bulk up in 6 weeks plus. I like to take my time, and sore muscles lack appeal. However, I wouldn’t mind incorporating some of these exercises as long as I avoid my knees.

I watched the P90X infomercial at my health club (the only TV I do see regularly). I found it interesting. I was impressed by the big people who lose weight the fastest. Almost always men. You know why. Hint: muscles. Later, I looked at clips on YouTube about this product. I ignored most of the actors and actresses. Unless the person started out really big, color me skeptical. I did seem one woman who was really big come down in size. She was part of an affiliated program, and that convinced me the routine works.

It’s basically a combination of exercises focusing on intense weightlifting mixed with cardio with the goal being to exercise to the point of breathless collapse. Sounds like fun.

I’m all about alternatively weightlifting, treadmill walking / running and biking, but I will start a mixed cardio and weights routine later, borrowing from P90X.

And the most important message I get from Law of Attraction and P90X is: self-control and discipline. Without them, nothing gets done.

 

Surrendering to the Boredom

11 May

I’ve discovered that I’m lazy, but I’m not bothered by it. I haven’t always been lazy, but lately nothing matters to me. It’s a strange mindset to find myself in. It’s unusual. When something needed to get done, I’d get it done. Now-a-days, if I’ve decided nothing has any urgency, I’m doing nothing about it.

I used to treat everything with a sense of urgency, either now, or never.

I’m partially fed up with the list of must-dos. I’ve been must-do all of my life. I’m bored by it. Frankly, I’ve decided to rewrite my rules and handle things my way. If it means I will be swimming upstream against the tide, then so-be-it. I think I’m done with the must-dos.

I’m especially annoyed by the constant advice of “following your passion.” I’ve got news for people, a passion has to stay a hobby, because they rarely pay the bills. If a person is something of a famous avant-garde, they can do whatever they want. Wow, I am so jealous of them.

My goals are rather mundane.

They are so mundane, I have to write them down daily, otherwise, I could easily pursue something else to occupy my time. I still have the wandering attention span of a child.

Man, I am so annoyed. There’s a lesson to be learned in trying to do everything myself. One doesn’t always save money that way. There’s no additional benefit to it either. I’m sucking my teeth in aggravation. It gets worse every time I make a fix. It’s like I never see how much I am screwing it up. It’s scary.

I’m almost ready to throw my hands up in frustration, but I cannot.

 
 

Why Job References Are Stupid

01 May

Testimonials are important. It has the same value as an actor or athelete endorsing a product s/he never used or ever will use. But we buy the soap, the crapsh*t product, anyway, right?

Considering how much gets outsourced: What’s to stop this trend from becoming a provider of  job references? They do everything else – from scheduling our personal affairs to an assistant calling people on our behalf. Why would it be impossible to claim being an independent arm of a foreign entity? Corporations love foreign enterprises and who knows who anybody is anywhere? No matter what people think LinkedIn and Facebook wont help.

I love these articles by HR “Experts” who caution people – in this desperate economy – not to phony baloney up the resume. Sort of like how the ex-CEO of Tyco, Dennis Kozlowski, never actually graduated from the college(s) he claimed to have attended? I’m not talking about his purported crimes. I’m talking about the fact that a number of CEOs, like him, are running companies with phony baloney resumes.

They got where they were based on fabulous job references. They had the right connections, which were so solid no one ever gave their bogus backgrounds a serious look-see. Now, when guys like this commit these offenses the twits in the media go chirping about how honesty will set you free.

No, it doesn’t. Not in this society. Certainly not in this world. The best liars get elected,  hired, and promoted. They win the day.

This crappola about honesty is that it keeps people in low wage jobs with little prospect of moving up. Corporate America is not about a job well done. I will rephrase that: one cannot be a workhouse, and expect any good to come of it, unless you have dedicated suck-up sycophantic cheerleaders telling everyone how fantastic you are at the job, whether it is the truth or not.

That’s why I say, if that is all a reference is good for: Why not hire a bunch of good actors, get the kind of background created like in that entertaining show, Leverage, go forth, and move up the Corporate America ladder? One of the things I’ve always noticed about head honchos, in most organizations starting from mid-level directors on up, is how good they are at stealing the ideas of others, taking credit for their work, claiming how hard they work and always, always networking (chatting up their cheerleaders) as to how they are the greatest thing since slice bread.

And it bloody well works. All the damn time.

I don’t hate them. I am envious. I wish I was a successful psychopath* on the job too.

The sociopath is that truly self-absorbed individual with no conscience or feeling for others and for whom social rules have no meaning.

CHARISMATIC PSYCHOPATHS are charming, attractive liars. They are usually gifted at some talent or another, and they use it to their advantage in manipulating others. They are usually fast-talkers, and possess an almost demonic ability to persuade others out of everything they own, even their lives. Leaders of religious sects or cults, for example, might be psychopaths if they lead their followers to their deaths. This subtype often comes to believe in their own fictions. They are irresistible.

Definition lifted from: cassiopaea.com

 

Knocking Down the House to Avoid Foreclosure

22 Apr

A news story a couple of weeks ago caught my eye. A man knocked “his” house down in order to prevent the bank(s) from foreclosing on it.

The news media treated this story as though the man did something extraordinary. The news made it seem as though the “home owner” won an epic battle with the bank.

Sorry. That’s not the case at all. I’m not sure what people understand about mortgages, but here’s the fact of the matter. The house belongs to the bank until the mortgage is paid off. Unless the owner has the deed the only thing that man did was destroy the bank’s property. What people forget is the house is the collateral against the loan, a.k.a – the mortgage.

We are all renters with the bank until the deed is in our name and the mortgage loan is paid off.

That gentleman made a bad situation worse. He went from having collateral – the house – to give back to the bank for non-payment of the loan to owing the entire balance, since he destroyed the only bargaining chip he had.

 

Society Today

21 Apr

The American moto: “We are your good buddy, only when we want your money.”

I cannot stand phony fake-friendly salespeople. I don’t need you to be my best friend. Respect and honesty about your product or service is all I require.

 

New Challenges to Tackle

13 Apr

I’m not a sales person. Don’t have a clue. But I want to dig deep into the psychology of getting marketing and sales done right. Or at least be successful at it.

There are deadlines I have for myself. Especially since it is tax time. Oh, I hate doing taxes. I simply loathe it. Such a waste of $$%$^# time. Really.

I’m in a hurry now, and I’m hoping I don’t do anything in haste in that I may end up repenting for in leisure. Not a good thing. But time is of essence here.

I still remember those plans about working overseas. I haven’t forgotten that. I certainly will be looking into that as well as other plans I have in the fire currently.

It’s going to a hectic couple of weeks. I want to keep the goals simple: there are 4 things I want to accomplish and that’s it. No long lists here.

  1. healthy relationships
  2. make more than enough money (there’s a specific amount in mind)
  3. travel (I’ve got New Zealand and Germany on the brain)
  4. good health (I’m working out now, and have a weight loss goal within a time period)
  • there are things I have no control over, but i still wish the best for everyone around me.
 

Pessimistic Outlook: US Government Is Broke(n), It Will Never Be Fixed

22 Mar

I remember when Katrina hit the south back in 2005. I followed the hurricane tangentially. It didn’t  hit me until the news media started calling American citizens “refugees” that I realized how bad it was.

I had a conversation with friends afterward, and they were surprised by the gross incompetence of the local, state and federal government. I looked at them, wanting to know: Where have they been the last 5-to-30 plus years? Haven’t they noticed that the US has been in a slow and steady decline since the inflationary, decrepit, corrupt and stagnate 1970′s?

Despite the celebratory big-talk of the Reagan years, I would say that when he helped usher in the we’re-going-for-broke-sorta-war against the country formerly known as the USSR, it would likewise take us down. When the government decided to have a mano-a-mano battle with the USSR, it drained a number of internal well-thought-out strategies for keeping our country whole, solid, and well functioning with it.

A rising stock market doesn’t contrast well against jobs that evaporate from the industrial US to overseas. A rising top 1% making more money than ever doesn’t contrast well against white collar jobs that evaporate from the service economy to overseas. A society cannot survive on consumption alone, it must make durable goods as well.

Every job lost is a tax payment lost. Every job lost is a Social Security payment lost. Every job lost is a Medicaid/Medicare payment lost. “Economists” love to say that the loss of a US job to someone overseas due to slave wage labor is something we benefit from, because we can purchase “cheap” goods. I wonder why they never mention that lower paying jobs here mean people could only afford cheap goods, buy less higher-end products, and contribute less to the taxes that are necessary to keep the US afloat. It is no accident that to finance its grand entitlement schemes the US is borrowing nearly every dime.

In the future, when good and excellent historians look at this country, they will draw a line from whatever took place in this country in its attempts to keep its supremacy, and what it lost in the balance. The founders had it right: let’s mind our business, and stop trying to micromanage the rest of the world.

A man fighting fires in other people’s houses will not notice that his own home is burning down to the ground.

9/11 didn’t happen due to any conspiracies within the government. It happened because of gross indifference, incompetence, and negligence. Bureaucracy exists only for the bureaucracy. It took over 40 years for that to happen. It will take another 30 plus years for the country to entirely collapse.

In nearly every facet of our lives, if it’s not Corporate America, then it’s an officer, agent, or bureaucrat of the government(s) watching, spying, monitoring, and cataloging everyone. Everyone is “guilty” of everything. Everything is illegal. Everything is restricted. Every time a “crime” occurs the sheeple request more interference, monitoring, and watching. I bet no one feels “safer” either.

Nothing improves, and nothing will improve.

9/11 put the icing on the cake for the totalitarianism this government has always wanted to embrace and deploy. A permanent war with no ending. The never ending battlefield encapsulates the entire country. The US Constitution can be ignored, suspended, and deemed irrelevant. Travel has the same atmospherics as being in a prison. Yet somehow, millions of illegal aliens can easily enter the country.

We are a prison(er) society. We will be in a state of martial law, until foreign governments stop purchasing USA debt, the country collapses under the weight of illegitimacy and stupidity, or deliberate ignorance of basic governance, fairness, due process, and economics. Take your pick.

We are told that things are getting better, but they’re not, and they wont. We’ve reached the turning point, and since the country is already flying over the cliff, there is no going back. We’re waiting for the impact once we hit bottom.

The difference for me is that I used to care. Starting today, I don’t.

Prediction

They will come and confiscate your savings and all other assets, and they wont need a reason. You can count on it. There’s nothing restraining the jackals in DC.

 

From Ted Talks -> Gary Vaynerchuk: Do what you love (no excuses!)

13 Mar

I like the inspirational aspect, outside of the profanity.