the working room: Sales People Are the Lifeblood of a Company

Sales People Are the Lifeblood of a Company
Friday, January 18, 2008

Without sales people, who brings in the money?

Another failure of Corporate America is to understand that every employee who makes contact with a customer is a sales person.

Customer service should be exactly that, not just handle people, get them off the phone, and ignore them.

The goal should be to:

Get a customer.

Keep them satisfied.

Go beyond the call of duty to serve them.

Work to make the customer come back.

Do they not realize it is cheaper to keep the customer than to find another?

The following is an example of the sales person who knows more than we realize:

I worked on a project implementing a data warehouse application. I have to admit complex reporting was not my forte (still isn't).

It was driven home when a sales person gave a demonstration of his own customized reports in Excel. It was a thorough indepth comparative report of their sales history and territory.

The reports they created were so good, that at the time, the data warehouse application couldn't compare.

I tell this story and sometimes people look incredulous. I respect people who can handle the stress of selling products and services.

I think it's an incredible skill.

Another example of customer service that leads to future sales:

My car died at the car wash. I didn't know what was wrong with it. I'm someone who drives a car until the service people remind me, otherwise I wouldn't get the car fixed.

I was in a panic until I realized there was a car dealer within walking distance. I went there. After batting my big brown eyes a few times, instead of sending a van over (which would have been a two hour wait), the guy walked back with me and figured out that the battery was dead.

This car dealer is now where I go to get my car fixed.

Labels: car dealer, customer service, sales person

posted by GoldenAh

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